MODELS OF DECISION-MAKING IN ECONOMIC PROCESSES AND PUBLIC MANAGEMENT

The article shows that the development of economy today clearly demonstrates limitations classical management theories, which are based on rationality decision-making, provision subject decision-making with full information about possible alternative options, as well a clear understanding consequences each alternatives. difference between algorithmic model (which involves performing certain sequence actions, is not necessarily understood, predicted result) and heuristic behavioral offers actions understandable to without guaranteed shown. Features classical, irrational behavior models also demonstrated. Information provided most common methods scientific research, are: brainstorming (involves group thinking search for an optimal solution); method multidimensional matrices (combination individual elements research object chance); inversion (finding solution through analysis opposite characteristics). It was concluded given theory rational choice, processes complicated by vagueness criteria decisions made. That is, it increasingly see atypicality in identification such criteria, cognitive biases formed subject. Regulation economic subjects complex task, creation institutional framework, will take into account peculiarities tendency irrationality, prejudices. found top-level managers using tools so-called "pushing" managed system, can be implemented according several conventional versions: asymmetric paternalism, light libertarian paternalism.